Affluencer Magazine 2012
Updates By Bravo Winter 2012
What’s New
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Programming
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Supercharge ads in Contextually relevant environments
Contextual Relevance
Ads achieve on average +15% higher positive brain response when aired in contextually relevant content
Effectiveness measurement across traditional and non-traditional TV advertising
Bravo’s 5 passion points create diverse “contextual hooks” that advertisers across product categories can latch onto.
Hybrid ads, when aired in their corresponding programs, show more than 20% higher level of “memory encoding” than traditional ads
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